Kevin's Mechanic Business

1. The Business Itself

Basics that go on every page, business card, and invoice.

Legal / trade nameWhat you want printed on receipts and the website header.

One-sentence pitchHow you describe what you do to a stranger at the gas pump.

City / town based out of

Service radiusHow far you'll travel for a job.

Where do you work on cars?

Mobile only (I come to the customer)Shop only (customer comes to me)Both mobile and shop

Years of experience

CertificationsASE, manufacturer-specific, EV-certified, etc. List anything you've earned.

What do you NOT want to do?Saying no upfront saves bad calls. e.g., "no transmissions, no bodywork."

2. Services & Pricing

Pick everything you're comfortable taking on. We'll turn this into your services list.

Anything else you offer that's not on the list?

Diagnostic feeThe #1 trust question customers have. Check all that apply — your policy can vary by job.

Warranty on parts & laborCheck all that apply — warranty terms can differ between OEM parts, customer-supplied parts, and labor.

After-hours / emergency / towingDo you offer it? Any conditions?

3. Customers

Who are you trying to reach, and who already loves your work?

Two or three real customer storiesA car you fixed, what was wrong, and what they said after. These become your testimonials and About page.

4. Brand & Look

How the site and flier should feel to someone seeing it for the first time.

Do you already have a logo?

Yes, I have a logo fileI have a rough idea / sketchNo — please design oneNot sure yet

Colors you likee.g., "deep blue and orange," or names of brands whose look you like.

Colors / styles you DON'T want

Local competitor sites you want to beatPaste 1–3 URLs. Helps us know what bar to clear.

Vibe of the brandCheck all that apply — most shops blend two or three.

PhotosOf you, the shop / truck, completed work, before/afters. We'll need real ones — stock photos look fake on a mechanic's site. List what you have or what we need to shoot.

5. Contact & Conversion

How customers reach you and what you put in front of them.

Phone number to publish

Type of phone number

Personal cell (for now)Google Voice / second lineBusiness landline

Best email for customers

Hours of operation

Address (or service area for mobile)

How should leads come in? (check all)

Phone callText messageWeb formEmail

Response-time promisee.g., "reply within 1 business day." Customers care about this.

6. Online Presence

What's already out there we can build on.

Domain

I already own oneNeed to buy oneHave a name in mind, not bought yetNeed help picking a name

Google Business ProfileThis matters more than the website for local mechanics. Reviews live here.

Already claimedNot claimed yetDon't know what this is

Existing reviews anywhere?Yelp, Google, NextDoor, Facebook. Even a screenshot of a happy text counts. Paste quotes if you have them.

7. The Flier(s)

A great flier has ONE message and ONE call to action.

The one offer / hooke.g., "$20 off first oil change, mention this flier." What's the one thing you want the reader to do?

How will you know the flier worked?Check all that apply — you can stack tracking methods.

How many fliers do you want printed for v1?

Print budget

8. Practical & Legal

Boring but necessary — affects what we can put on the site and whether you can take card payments.

Insurance / bondingIf you're insured, mentioning it on the site builds trust. List your coverage if you have it.

9. Scope & Timeline

Setting expectations so we land somewhere good.

When do you need the site live?

ASAP — within 2 weeksWithin a month1–2 months is fineNo specific deadline

Total budget for v1Including domain, hosting, printing. We can do a lot for not much.

Who maintains the site after launch?

Dad handles itI want to learn and do it myselfA mix — Dad sets it up, I do small updatesNot sure yet

Anything else we should know?